Standard Shoes
Color, more color please! There was nothing standard about “Standard Shoes” owned by Sid and Larry Schwartz and designed by Deborah Sussman during the 70s. I remember the one on La Cienega before the Beverly Center was built. It’s where my mom purchased my HUSH PUPPIES, Mary Janes and brown Saddle Shoes for school. I remember how colorful it was inside with giant art nouveau murals and lots of colored glass. But, my key memory was playing in a giant boot inside the store. (Slide left to see a rare photo I found in an old magazine) Designer, Deborah Sussman got her start in 1953 working at the Eames Office in Venice, designing showrooms, exhibits and graphics. She also designed the graphics for the 1984 Olympics. I loved the colorful giant "S"she designed for Standard Shoes. I think it was made to look like a kids race car track model. DJ's at the time, like the Real Don Steele used to read the ads live on the air. Everything about Standard was cool. Most of thes...
