Showing posts from February, 2018

Fiorucci in Beverly Hills

Photo: LA Times 1980. (Vintage Los Angeles collection) 
If there's ONE store from my youth that still stands out in my nostalgic brain, it's gotta be FIORUCCI in Beverly Hills. It was OUT THERE, even by todays standards. I still  dream about it because it was so ahead of its time during the late 70s and early 80s. The window displays were full of spandex, leopard prints, Hawaiian style shirts, neon checkered ties and 1950s rockabilly prints - all imported from Italy. It was more rock n roll than MTV. I Loved and wore my FIORUCCI pants till I could not patch them up any more.  Those fine corduroy pants were painted on me, and I loooovvvved them! I wore them with a blue satin baseball hat from CAMP BEVERLY HILLS and a jersey from HEAVEN. 

I was 10 years old, and this was my paradise. 

Fiorucci postcard, 1978

Fiorucci display window and opening night. Photos: Gary Wilde

In 1967, FIORUCCI founded the Italian fashion label that bears his name.  By the late 1970s, his New York store be…