The Viper Room turns 21! A look back at its past incanations.





It’s been 21 years since the Viper Room—a place famous for great drinks, legendary music performances, and being where actor River Phoenix tragically overdosed—opened its doors on August 14, 1993. To celebrate the anniversary, the 250-person-capacity venue has scheduled special guests this month. Meanwhile, we’re looking further back in time.

The square-shaped marquee that graces the Viper Room today once listed the names of three previous establishments, all equally as well known in their time. 8852 Sunset Boulevard was once the address of these three businesses:

"THE MELODY ROOM"
The 1950s and ‘60s



The Melody Room was a 1950s jazz club popular with Los Angeles gangsters, such as Bugsy Siegel and Mickey Cohen. Not a lot about its history is known, but author Domenic Priore documented the venue in his book, Riot On Sunset Strip: Rock 'n' Roll's Last Stand In Hollywood. According to Priore, “The Melody Room was primarily a lounge/ music place. Acts like Billy Ward and the Dominoe’s, who were most famous for having Clyde McPhatter and Jackie Wilson in the group, gigged there. Bobby Troup, who wrote "Get Your Kicks on Route 66,” and singer Julie London also hung out there, as did actors Cesar Romero and Jackie Coogan, who would hang together. Imagine seeing Uncle Fester and The Joker with each 
other during the 60s!”  Musician (and Vintage Los Angeles member) ‪Dave Provost used to perform there himself. “Bill Gazzarri was fixated on all things mobster. In the late ‘60s, he would take us outside, point to The Melody Room, and proclaim ‘that was Mickey Cohen's headquarters!’” he says. 




In fact, Cohen’s headquarters, called Michael's Exclusive Haberdashery, were one block east at 8804 Sunset. “I used to play The Melody Room fairly often,” says Provost. “One night the Allman Brothers were appearing across the street at The Whisky. All the doors were wide open and Duane Allman was so loud we couldn't hear a note we were playing.

In fact, Cohen’s headquarters, called Michael's Exclusive Haberdashery, were one block east at 8804 Sunset  "I used to play The Melody Room fairly often,” says Provost. “One night the Allman Brothers were appearing across the street at The Whisky. All the doors were wide open and Duane Allman was so loud we couldn't hear a note we were playing"
 
"FILTHY MCNASTY’S"
    The 1970s




Filthy McNasty’s opened in 1973 and was frequented by Evil Knievel and Tom Waits. Tower Records had open 1971 and was east at Sunset and Horn. At the time, rock and roll billboards covered the Sunset Strip, Glam was at its zenith, and Filthy’s was in the center of it all. 


One of the venue’s claims to fame that lives on: Filthy McNasty’s was featured behind the band the Sweet on the cover of their biggest album, Desolation Boulevard, which was released in 1975



According to the bartender, “Filthy thousands of left over matchbooks he had had made for Filthy McNasty's,” says Sylvanus, “so he paid his staff to put stickers with the new name and logo over the covers of the old matchbooks rather than pay for new ones!”  
   
  Filthy McNasty with Stephanie McDermott and friend outside the club with Filthy's car!


 Photo courtesy of Vintage Los Angeles memeber, Stephanie McDermott in 1974


                   Filthy's can be seen from the corner of Sunset and Horn behind Tower Records

 "THE CENTRAL"
  The 1980s 



    Tower Records reportedly held employee staff meetings at The Central

During the 1980s you could easily catch a set by Rickie Lee Jones or bump into John Belushi at The Central. In 1981, The Who’s John Entwistle participated in an open jam night there on Tuesdays. Mitch Mitchell (of the Jimi Hendrix Experience), Buddy Miles, Les Dudek, Carlos Castenada, Jr., C.C. DeVille (before he was in Poison) Pearl (Janis Joplin's back-up singer) and Ray Gange (the Clash's roadie and star of “Rude Boy”) would sit in or be seen drinking at the bar. The Central had a stage that was four feet high, nice monitors, and a great PA system.   




The club also featured Chuck E. Weiss and the Goddamn Liars every Monday night for 11 years. “The Central’s interior was modeled after the Central line trains in the U.K.” remembers Weiss, “The owners originally called the club All That Jazz, then changed it to The Central in 1981. Magical and fun times for everyone.


 Billy Vera and the Beaters performed at The Central once a month for several years during the ‘80s, and Vera has this to say about his monthly residency: “It was straight up rock and roll. The place was very dark and dingy, the kind of joint where drunken roadies would hang out. On Halloween, instead of dressing up as monsters, the band used to dress up in the ugly polyester clothes and we called it Lame Night. Bruce Willis stopped in once. I recognized him from Moonlighting and told him he was going to be a big star.”

  Billy Vera and The Beaters with Bruce Willis on Halloween night at The Central in 1987.        
  Photograph courtesy BillyVera. Photo by Ellen Bloom

Billy Vera with Keith Robertson and Bruce Willis at The Central in 1985.The club’s profile continued to rise in the ‘90s. In 1990, Oliver Stone shot the London Fog scenes for his biopic on the Doors at The Central. I myself stood in as an extra and can be spotted at the front of the stage with about 10 other girls screaming “Jim!” to Val Kilmer. Life’s most embarrassing moments caught on celluloid at The Central.


In Valley Girl, the Plimsouls can be seen performing "A Million Miles Away" at The Central, and it’s where the GoGo’s filmed the music video for “Our Lips Are Sealed.” See the videos below:
   






Flowers placed in front of the Viper Room where River Phoenix tragically overdosed

Alison Martino is a writer, television producer and personality, and L.A. pop culture historian. She founded the Facebook page Vintage Los Angeles in 2010. In addition to CityThink and VLA, Martino muses on L.A’s. past and present on Twitter and Instagram and on her website, alisonmartino.com

Alison is also currently a columnist for Los Angeles Magazine.





 

Comments

  1. My group of friends enjoys eating and trying lesser known beers, or the amazing cocktails all the time. This is the best place I know with the most perfect environment. Halls in Los Angeles have become my favorite venue over the last year.

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  2. Nice article about this historic location! One correction--Benjamin (Bugsy) Siegel could not have been to the Melody Room in the 1950's as the article says....Mr. Siegel was shot to death at his girlfriend Virginia Hill's leased house on Linden Drive in Beverly Hills in June,1947...

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